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Des solutions sur mesure pour vos besoins en matière de présentation de bijoux. Un service rapide et professionnel pour créer la vitrine parfaite.


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Des solutions sur mesure pour vos besoins en matière de présentation de bijoux. Un service rapide et professionnel pour créer la vitrine parfaite.


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Guide d'achat des présentoirs pour les marques de bijoux : 6 questions essentielles pour éviter les pièges liés aux matériaux, à l'éclairage et à l'antivol

This blog gives jewelry brands 6 key questions for buying display stands. It suggests material-jewelry matches (e.g., metal+acrylic for diamonds), proper lighting (temp, 30°-45° angle, anti-UV), hidden anti-theft designs, modular custom stands for chains, plus scratch resistance, maintenance and 1-2 year warranties. DE-LIANG offers tailored solutions.​

09/29/2025
Guide d'achat des présentoirs de marques de bijoux

For jewelry brands, a well-designed display stand is more than just a prop to hold products—it’s a silent salesperson that highlights craftsmanship, elevates brand image, and builds trust with customers. However, choosing the right display stand is fraught with pitfalls, from mismatched materials that dull jewelry luster to poor lighting that hides details.​
To help you make informed decisions, we’ve compiled 6 core questions to ask during procurement, covering materials, lighting, anti-theft, and more.

1. What Material Should I Choose for Display Stands to Match Different Jewelry Types?

Not all materials complement jewelry equally—your choice should align with the jewelry’s properties and brand style. For example:
  • Diamonds and gemstones: Opt for metal frames (such as brushed stainless steel or matte gold) paired with clear, high-transparency acrylic shelves. The cool tone of metal contrasts with the sparkle of diamonds, while acrylic avoids blocking light, ensuring gemstones’ fire and clarity shine through.
  • Gold and silver jewelry: Avoid materials that cause discoloration, like uncoated iron or low-quality alloy. Instead, choose tarnish-resistant brass or velvet-lined display trays. Velvet’s soft texture protects delicate metal surfaces and adds a sense of luxury, which enhances the warmth of gold.
  • Jade and jadeite: Natural stone display stands (e.g., marble or travertine) work best. Their earthy tones complement jade’s 温润 (gentle luster), creating a harmonious, high-end vibe. Avoid plastic stands—they can make jade look cheap and artificial.
Always ask suppliers: “Does this material have any potential to damage or discolor the jewelry over long-term use?” A reliable supplier will provide material safety certificates and test reports.

2. How to Design Lighting for Jewelry Displays to Avoid Glare or Dullness?

Lighting is the key to making jewelry “come alive,” but poor lighting can ruin the effect. Here are critical questions to ask:
  • Light temperature: “Should I use warm light (2700K-3000K) or cool light (4000K-5000K)?” Warm light enhances gold’s richness and jade’s warmth, while cool light brings out diamonds’ brilliance and silver’s sleekness. For mixed displays, consider adjustable color-temperature lights.
  • Lighting angle: “What angle should the lights be installed to avoid glare?” Avoid direct overhead lighting—this creates harsh shadows and makes it hard for customers to see details. Instead, use 30°-45° angled spotlights or embedded LED strips along the display edges to cast soft, even light on the jewelry.
  • Brightness control: “Can the lighting brightness be adjusted for different scenarios?” For example, dimmer lights work well for evening events to create an elegant atmosphere, while brighter lights are needed during daytime to counter natural light glare.
Also, confirm if the lights use anti-UV technology—UV rays can fade gemstones (like amethysts) and discolor organic jewelry (such as pearls) over time.

3. Do high-end jewelry display stands need built-in anti-theft features? What options are available?

High-value jewelry (e.g., diamond necklaces, vintage gold sets) requires anti-theft protection, but the design should not compromise the display’s aesthetics. Ask suppliers:
  • Hidden anti-theft designs: “Can you integrate anti-theft functions without making them visible?” Options include hidden magnetic locks (activated by a staff key) or small, discreet sensors that trigger an alarm if jewelry is removed without authorization. Avoid bulky locks—they distract from the jewelry and make customers feel unwelcome.
  • Compatibility with store systems: “Do the anti-theft features work with our existing store security system (e.g., CCTV, door alarms)?” For example, some display stands have RFID tags that sync with store software, allowing real-time tracking of jewelry movement.
  • Customer experience impact: “Will the anti-theft design make it harder for customers to view or try on jewelry?” The best solutions balance security and convenience—for instance, a spring-loaded tray that allows customers to pick up jewelry but locks if pulled too hard.

4. Can you customize display stands to ensure brand consistency across multiple stores while fitting different space sizes?

For chain jewelry brands, maintaining a unified visual identity is crucial, but each store may have unique space constraints. Key questions:
  • Unified design, flexible sizes: “Can you replicate our brand’s signature display style (e.g., color, logo, shape) in different sizes for small boutiques and large flagship stores?” For example, a wall-mounted display for narrow spaces and a freestanding island display for open areas—both with the same brand color scheme and logo placement.
  • Space optimization: “Will you send a team to measure each store’s space before designing?” A professional supplier will conduct on-site surveys to ensure displays fit seamlessly, avoiding issues like overcrowding or wasted space.
  • Assembly and disassembly: “Are the customized stands easy to assemble and disassemble for store renovations or pop-up events?” Modular designs are ideal—they can be reconfigured or moved without damaging the stands or the store interior.

5. Are jewelry display stands prone to scratches? What maintenance tips should I follow?

Display stands’ durability directly affects their long-term value—scratches or wear can make even high-end stands look shabby. Ask:
  • Scratch resistance: “What treatments have been applied to prevent scratches?” For example, acrylic stands should have a anti-scratch coating, and metal stands should be polished with a scratch-resistant finish. Test samples by gently rubbing them with a soft cloth—if they show marks easily, look for better-quality options.
  • Cleaning guidelines: “What’s the correct way to clean the stands without damaging them?” Avoid harsh chemicals (like ammonia or alcohol) on acrylic—they cause clouding. Instead, use a mild soap solution and a microfiber cloth. For metal stands, a soft brush can remove dust from crevices without scratching.
  • Replacement parts: “Do you offer replacement parts (e.g., broken acrylic shelves, loose hinges) for long-term maintenance?” A good supplier will provide spare parts at a reasonable cost, extending the stands’ lifespan.

6. What after-sales support do you provide if the display stands have quality issues?

Even with careful selection, problems may arise—e.g., loose joints, faulty lights, or incorrect sizes. Clarify after-sales terms upfront:
  • Warranty period: “How long is the warranty, and what does it cover?” Most reputable suppliers offer a 1-2 year warranty for material defects and manufacturing errors. Avoid suppliers with no warranty or short-term coverage.
  • Repair and replacement: “If a stand is defective, will you repair it for free or send a replacement? How long will the process take?” The supplier should commit to a clear timeline (e.g., 3-5 business days for repairs) to minimize disruption to your store operations.
  • Installation support: “Do you provide on-site installation, and is there an additional fee?” Poor installation can damage stands or store fixtures—ensure the supplier offers professional installation, especially for large or complex displays.
Choosing the right jewelry display stand is an investment in your brand’s success. By asking these 6 core questions, you can avoid common pitfalls, select stands that showcase your jewelry’s beauty, and create a memorable shopping experience for customers. At DE-LIANG, we specialize in custom jewelry display solutions tailored to your brand’s needs—contact us today to discuss your project!

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    septembre 30, 2025

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